Client Comments
Sloan & Associates Magazine Consultants has gotten results for print and digital publishers in the USA, UK, Europe, Latin America and Ukraine in both B2B and consumer markets.
Here’s what some of our clients have to say:
“We needed an experienced pro from the outside to take an in-depth look at the structure of our company. David Sloan spent a day on site and conducted numerous lengthy interviews by phone. He peppered me with insightful questions. The role required diplomacy as well as a deep understanding of operations. Sloan delivered a thoughtful, comprehensive analysis that exceeded our expectations and helped shape our strategic thinking.”
Don Johnston, Senior VP/Group Publisher, AHC Media
“Sloan & Associates gave us great insight into a market Active Interest Media was considering entering. David Sloan’s experience and insights enabled us to fill in some critical information gaps we had in understanding the market and we avoided making some expensive mistakes.”
Andy Clurman, COO, Active Interest Media
"David Sloan is a hard-working and thoughtful individual who can take on any task! We worked with him on an entrepreneurial publishing company that needed someone to sort through the details of their business from collections, to the ad space management data systems, to reorganizing and forecasting the publishing financials. David was always a pleasure to work with and never minded rolling up his sleeves to get the job done. He is both diligent in his process and patient with those he works with, which is why it is easy to recommend him to others. "
Polly Perkins Johnson, Former VP, Business Development, AdMedia Partners, Inc.
“What I always appreciated about David Sloan was his immense interest in just about every subject. Instead of leaping to conclusions or pushing his opinion, he listened, probed, and gathered information.”
Bruce Irving, Former Executive Producer, This Old House Productions
“David Sloan is one of the most intelligent, take-charge and adaptable publishing executives I know. He is a hands-on publisher who understands how to make advertising, circulation and editorial work effectively across multiple platforms, including print, web, and trade shows. And, he has done so in a wide variety of market categories, including woodworking, men’s lifestyle, woman’s health, gardening and shelter.”
Pat Corpora, Former President, Rodale Book Division
“Sloan & Associates conducted a thorough assessment of our business, providing just what we were hoping for: An honest evaluation of our unusual publishing model and suggestions for improving it. They constructively illuminated some of our blind spots and made welcome recommendations to improve circulation, ad sales and our web site. David brings an impressive blend of editorial and publishing/sales experience to the table, and he’s also a great guy to work with.”
Sean Plottner, Editor, Dartmouth Alumni Magazine
“David Sloan has been doing a wonderful job helping us launching our new social-networking technology called “hy.pr” in the magazine industry. His contribution has helped us achieve results faster. And he is a great person to work with, too!”
Thierry Lamouline, CEO, Smub, Inc.
"Sloan & Associates did a great job for Perekhid Publishing. David Sloan trained and coached staff for three Russian language magazines--EGO, Delovoy and Vsya Nedelya--and improved processes and overall cooperation between teams resulting in better magazines and better financial results. He organized a major reader survey, launched a program to improve newsstand distribution and introduced new marketing approaches for selling subscriptions. When our General Manager stepped down, Sloan served as interim General Manager of Publishing for several months until a suitable candidate could be found. Sloan’s experience with ad sales, editorial management, circulation and publishing financials provided well balanced, well considered and actionable recommendations."
Andrew Kinsel, CEO, Perekhid Media Enterprises, Ukraine
"Sloan & Associates brings great industry knowledge and a long history of practical work experiences to the table. Within days of joining our team, David Sloan conducted a personal, on-site review of the Woodcraft Magazine and its operations. From this review we received recommendations for organizational, circulation, and editorial changes, all of which we have implemented. The integrity and credibility that Sloan & Associates brought to bear helped us to feel confident about making smart strategic investments in Woodcraft Magazine that we might not have committed to otherwise."
Jody Garrett, Vice President, Marketing and Merchandising, Woodcraft, LLC
“David Sloan’s rich experience in all aspects of consumer magazines- editorial management, production, circulation, marketing, ad sales and distribution -- helped the company improve the efforts of the team, and contributed to the bottom line of the company's consumer magazines (Men's, Business, Women's monthly and weekly). David provided my team and me with vital technical skills for the launch of a weekly magazine in a very dynamic environment of Ukrainian consumer magazines. Thanks to David's training and consulting, we were able to better position our new magazine, re-structure the advertising sales department and strike some very important advertising deals with solid financial gains to the company. He is a very experienced and most ethical professional and a fantastic individual to work with and to learn from.”
Yulia Petrossian Boyle, Former Publisher, Vsya Nedelya Weekly, Perekhid Media, Ukraine
“David Sloan jumped enthusiastically into a demanding project for us at Rodale Custom Publishing, helping to create a magazine prototype for a major American retailer. And he delivered on a tight deadline. The result was a vibrant, strategic package, marked by David's always smart and accessible editorial approach, respect for the reader, and the wise interplay of design and editorial. The ultimate result? An impressed client. David brings a very handy wealth of knowledge on many subjects, and we love working with him.”
Nelson Pena, Editorial Director, Rodale Custom Content
