Who We Are

David Sloan, President
David Sloan has over 25 years of experience in magazines, websites and multi-media publishing. Before founding Sloan & Associates in 2004, Mr. Sloan held key management positions in advertising, marketing, editorial and international business-development roles at major publishing firms.

At Rodale, in the 1990s, Sloan served as Publisher of American
Pasted Graphic 2
Woodworker magazine, which he built into the category’s top multi-media brand including print, online and a successful consumer-show business. Later, as Director of International Development for Rodale’s Prevention magazine, Sloan managed the licensing and business operations for multiple international editions. In 2000, he was involved with the launch of Cornerhardware.com, a B2C retail website. From 2001 to 2004, Sloan served at Time Inc. as Chief Editor of This Old House magazine and its multi-media franchise. Mr. Sloan also was Group Publisher of F+W Media’s Design Community including the multi-media franchises for the magazine brands I.D., Print and How.

During his career, Mr. Sloan has had in-depth hands-on experience in many areas of publishing including: editorial management, advertising sales and management, budgeting and finance, marketing, research, mobile applications, webinars, consumer shows, staff training, brand positioning, brand extensions, social networking, startups, M&A, magazine cover design, business plans, consumer marketing, TV and video, international licensing and international publishing management.

Mr. Sloan has been a speaker at industry events including the American Magazine Conference and the Association of Magazine Media’s Independent Magazine Group (IMAG). He has also taught seminars on magazine business and international publishing at the Association of Magazine Media and has written about special-interest enthusiast publications for Folio magazine.


Our Associates
Our Associates are media specialists and former executives from major publishing firms including Rodale, Meredith and Time Inc. Like a doctor, who refers patients to a specialist when needed, we call in one of our trusted Associates when a project requires a specialized skill such as subscription modeling, copyright law, website design, search engine optimization or valuing a media property for sale or acquisition. If your project requires the skills of a specialist, we’ve got you covered.