Sep 2010
Media Multitasking on the Rise
27/09/10 09:29
New GFK MRI Media Day study on multitasking while using media shows increase in media multitasking but also high uninterrupted engagement for magazine readers--especially women.
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Turning Passion Into Profits: Leveraging the Power of a Special-Interest Market
15/09/10 14:08
Whether the topic is hobbies, sports or lifestyle, special-interest magazines and websites have one thing in common--a passionate, enthusiastic reader who spends a ton of time and money on his or her favorite activity. Publishers who understand this dynamic can leverage reader passion and spending power to build strong and profitable magazine and online brands....
David Sloan’s article, “Turning Passion Into Profits: Leveraging the Power of a Special-Interest Market,” appeared in Folio Magazine.. Click on “Read More” to download a PDF of the article. Read More...
David Sloan’s article, “Turning Passion Into Profits: Leveraging the Power of a Special-Interest Market,” appeared in Folio Magazine.. Click on “Read More” to download a PDF of the article. Read More...
Launching a Magazine? A Guide for Would-Be Publishers
01/09/10 16:06
By David Sloan
Who hasn’t dreamed of starting a magazine? It looks so easy surely anyone can do it. But it takes more than just a good idea to launch a successful magazine (or website). If you’re a would-be publisher with an idea and a dream here are some things to consider before taking the plunge.
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Who hasn’t dreamed of starting a magazine? It looks so easy surely anyone can do it. But it takes more than just a good idea to launch a successful magazine (or website). If you’re a would-be publisher with an idea and a dream here are some things to consider before taking the plunge.
Read More...