Magazine Business Analysis:

A Holistic Approach

Even the most well managed magazine can reach a plateau—a no-growth stage where the strategies and tactics that built the business no longer seem to work. Sales are flat, costs keep rising, competition is fierce and the editorial product just doesn’t seem to sparkle like it once did. Nothing you’ve tried seems to turn things around. What to do?

We can help. Sloan & Associates takes a holistic approach to the magazine business. We’ve learned from experience that magazines work best when all parts of the business--advertising, editorial and circulation marketing—are working together effectively.

Our magazine experts will take an objective look at your entire magazine business. We’ll review your business plan, positioning strategy and competitive market. We’ll do an audit of your ad sales, editorial and circulation marketing departments and we’ll identify strengths, weaknesses and opportunities that are strategically important. We’ll look for ways to cut costs, increase revenues and improve efficiency. At the end of the process, we’ll provide you with a detailed written report on our findings, with a recommended action plan for improving your business. If you want, we can then work with you and your staff to put this plan into action—it’s entirely up to you.

Call or email us for a free phone consultation to discuss your publishing challenges. If we feel we can help you, we'll follow up our discussion with a detailed written proposal.

• Brand Extensions
• Brand Strategy & Positioning
• Budgeting & Forecasting
• Business Development
• Business Plans
• Circulation Strategies
• Consumer Shows & Events
• Interim Management Staffing
• International Market Development, Licensing & Partnerships
• Launch & Acquisition Analysis
• Market Research & Analysis
• Project Management
• Strategic Planning
• Strategy Sessions
• Website Strategies

• Editorial Concept Development
• Editorial Workflow & Procedures
• Magazine Cover Analysis
• Reader Satisfaction Research
• Staff Development & Training

• Ad Category Analysis
• Media Kits
• Sales Development
• Sales Strategies
• Staff Development & Training

• Concept Development
• Prototypes